Collaborative Design Practice: Task 3
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04/10/2023 - 31/10/2023 (Week 7 - Week 10)
Evaleez Voo Lian Yun / 0350275
Collaborative Design Practice/ Bachelor of Design (Hons) in Creative Media
Task 3
Instructions
MIB:
Project Brief:
Research
As we had to do a packaging design for the product, I browsed through Pinterest to find references on how I can integrate minimalist and playful in our designs.
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| Fig 1.0 Research |
For the packaging design above, I like the way its graphic elements are used, without having it overpower the main product name. Besides that, the green leaves display a sense of eco-friendliness, while its curves and placement brings a sense of energy and playfulness.
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| Fig 1.1 Research |
For the packaging above, I enjoy the minimal design between the typography and its graphic elements. The colour combination betweeen the box colour and the plants are very consistent as well. Overall, this box gives a playful feeeling even though it looks very simple.
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| Fig 1.2 Research |
The designer of the packaging above uses their graphic element as the centre point of the box. I believe we can reference this in our packaging because our client wanted to highlight the use of bamboo in their products.
Task
Week 7
When we first divided the task, I was in charge of making all the 3D Models for the animation. While I was busy with some work in other modules, Jo Min, our animator finished 3 of the models for me. Hence, I just worked on the last 2 models.
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| Fig 1.3 Modelling Process |
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| Fig 1.4 Modelling Process |
I useed Blender to create the models, starting with a simple cylinder shape, from there, I modelled it according to the product photo our client sent us.
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| Fig 1.5 Modelling Process |
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| Fig 1.5 Modelling Process |
After UV Mapping and unwrapping the model, I imported a bamboo texture to create the bamboo feel. Afterwards, I just adjusted the levels in Blender for the metallic parts of the tumblers. When the models were done I sent them to Jo Min and she did some fixes to maintain the consistency between mine and her models.
Week 8
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| Fig 1.6 Initial Packaging Idea |
For the packaging, we thought of making it reusable. Before this, our client preferred boxes that can split open entirely to create a flat piece of paper with information on it, which the customer can then refold to be reused as a storage box.
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| Fig 1.6 Final Packaging Idea |
After giving it some thought, we decided that it wasn't really user friendly since they had to destroy and reesemble the box again. So, I came up with the idea of making it as an interactive and reusable slide box packaging. The bottle will be placed inside, along with a strip of paper that can be folded into a divider. After taking the bottle out of the box, customers can DIY and use the packaging box as a tea organizer, etc. Our client agreed on this idea and we proceeded to design the packaging.
My design output:
Week 9
This week we had a meeting with the group to finalise our presentation slides and fix some of our designs according to feedback from our lecturer.
Week 10
This is presentation week! I finished up my blog post and added all the necessary files into our Google Drive.
Submission
Presentation Slides:
Feedback
Week 7
- Project document and presentation was done well, but the group is still a bit behind
- The logo with full "Green Earth Movement" might not be seen, because of typeface and size
- Need to prototype the packaging and test, more people have to work on it.
- Need to find the exact file types that they need.
Week 9
Website:
- Needs to adjust the type justification, make it to the left instead
- The random pink colour in the trailer makes it look inconsistent.
Animation:
- Try to find ways to showcase the first keyframe better, maybe can play with the typography
- The pink colour in the customisation frame is inconsistent with our art direction
Packaging:
- Good idea on how to solve the resusable part
Reflection
Experience
One of the main things that I experienced this task was creating the packaging design for the product. As I am not from the graphic design course, I have never done any packaging designs before. I now understand how much thought and effort is required to make a functional packaging while also maintaing its visual appeal.
Observation
This doesn't really involve design, but more on communication. I observed that effective communication is really important in making a brand succeed. For example, my team only found out that we were working with 3 different SOMAC groups recently and all of them had their own art direction and brand identity. Hence, resulting in a lot of miscommunication among the 3 schools.
Findings
For findings, I found some new ways to create models faster in Blender. I am fairly new to this software as I've only been using Zbrush most times, so finding ways to make work more efficient is definitely a plus.
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