Intercultural Design Task 2: Data Collection
Evaleez Voo Lian Yun / 0350275
Intercultural Design/ Bachelor of Design (Hons) in Creative Media
Task 2: Data Collection
Instructions
Data Collection
As stated in the proposal, the three main methods of data collection our group was planning to use were interviews, questionnaires and online documents and records. As rap culture is a wide topic, we first diversified our ideas into smaller branches, so each group member would have a topic to research on.
I was tasked with doing the interviews, researching on racial discrimination and cultural identities.
Week 4
Journal Articles
This week, I started to look for information on Rap Culture and how it helps youngsters express themselves through its creation. With this in mind, I browsed through Google Scholar to look for studies related to this topics, in which I managed to find one by Jabari Evans (Northwestern University) - Deeper Than Rap.
Jabari M. Evans underwent a case study on a pilot program known as The Foundations of Music Songwriting/ Production (SWP), where 30 African-American students from Shoreline Academy were introduced to both the process of writing original Rap/ Hip Hop songs and the technolgy used to produce them.
*Link to journal article will be added in "References"
Survey
For the rap music survey, we created them together as a team. Everyone chipped in on questions and we edited them together:
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| Fig 1.0 Rap Music Survey (26/01/22) |
Netflix Documentary Series
In the midst of sharing our survey, a friend of mine introduced us the the netflix series "Hip Hop Evolution". From here, we also gathered valuable information on the evolution of Hip Hop, specifically in my case, it was on the birth of gangsta rap in the west coast (Episode 4). Some screenshots from the series:
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| Fig 1.1 Interview with Ice-T (28/01/22) Source: Hip Hop Evolution |
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| Fig 1.2 Interview with Schoolly D (28/01/22) Source: Hip Hop Evolution |
Week 5
Interviews
2 out of 3 of our planned interviews were held on Week 5 - Harelia and MicWrecka. Our last one, Kayda, was busy at the time so it was moved forward by a few weeks. The main purpose of the interview was to find out whether rap artists use their platform as a way to express themselves, and their views on the current rap industry, where lyrics on drug abuse and misogyny are being used quite often.
Besides that, all of them did not originate from America, so we wanted to know how rap in their country differs from the ones in America.
Some screenshots of the interviews:
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| Fig 1.3 Interview with Harelia (31/01/22) |
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| Fig 1.4 Interview with MicWrecka (04/02/22) |
Final Outcome
Condensed Version
Full Version
Presentation
Feedback
Group Feedback
- Our group is good to go
General Feedback
Next presentation needs to be recorded together
Data collection should answer research questions
Narrow the answer down 1 to 2 and make sure it narrows down to the research question
Remember to have evidence for all research things (Screenshots, recordings, references etc)
Reflection
This part of the module was very insightful, especially with the Netflix docuseries, I never would have known how gangsta rap started and why it did. However, what I treasured the most from this experience was the chance to hold an interview with the rappers. Being able to hear them and see their expressions when giving their opinions really showcases the in depth passion they have for rap, how it was affected their lives and what they are planning to do with it in the future.
The one thing I would like to improve on would be the survey questions, at the end of the day I felt like they were good, but not the best. Some questions could've been formed better and more marketing should've been put in getting people to answer them.
All in all, this was interesting. I am not a stranger to doing research as I was originally an economics student and having the need to go through journal articles definitely returned some memories into my mind.
References
Deeper Than Rap
Evans, J. M. (2019). “Deeper than Rap”: Cultivating racial identity and critical voices through Hip-hop recording practices in the music classroom. Journal of Media Literacy Education, 11(3), 20-36. https://doi.org/10.23860/JMLE-2019-11-3-3
Please support our rappers!! <33
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