Intercultural Design Task 1: Proposal
Evaleez Voo Lian Yun / 0350275
Intercultural Design/ Bachelor of Design (Hons) in Creative Media
Task 1: Proposal
Lectures
Week 1
Ethnography
- First- hand experience
- Participatory
- Face to face
- Observational
- On- site
Netnography
Fully online based research!
1. Planning
- Research problem
- Planning needs to be clear so we will know what to look for in data analysis
2. Methodology
- Inductive approach (You have some knowledge about it)
- Theory
- Hypotheses
- Information
- Confirmation
- Deductive (From scratch)
- Information
- Hypotheses
- Theory
- Face to face/ Online to collect infomation, continued with categorization and highlighting important parts
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| Fig 1.0 Inductive vs Deductive (03/01/22) Source: Lecture |
3. Data Collection (Written/ Typed/ Pictures)
- Archive
- No researchers
- Information published by people online (need citation)
- YouTube
- Vlogs/ comments
- Can use feedback from YouTubers (although personal ones are better)
- Elicited
- Co- created (Worked with them to research)
- Connect with people in that culture (Can be through social media)
- May need to filter out some of their own opinions/ views
- Fieldnotes
- Observational and reflecitve notes
- Every little thing is important
4. Data Analysis
- Coding > Noting > Abstracting > Checking and refining > Generalizing > Theorizing
5. Summary
- What did you find?
6. Final Presentation
- Can be in 3D/ en experience, etc.
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| Fig 1.1 Netnographic Approach (03/01/22) Source: Lecture |
Ethical Netnography
What to do:
- Identify and explain yourself (some people may like to remain anonymous)
- Date/ time is also data
- Ask for permission
- Consult with experts/ look up credible references
- Informed consent
- Citation/ crediting
Advantages of Netnography:
- Potential valueable data
- Can overcome geographical limitations
- Opportunity to discover unexpected things
- Data may be online but can't be found face-to-face
- Contemporary (Current)
Disadvantages of Netnography:
- Empirical (measured) and not contextual (qualitative/ experience)
- Researchers may not be familiar with the platforms
- May be time- comsuming/ invalid data
Week 2
What is Culture?
- External (surface) culture (10%)
- Explicitly learned
- Conscious
- Easily changeable
- Objective knowledge
- Easily observable with touch, taste, smell and sound
- Examples:
- Behaviours
- Traditions
- Customs
- Internal (deep) culture (90%)
- Implicitly learned
- Unconscious
- Difficult to change
- Subjective knowledge
- Examples:
- Core values
- Beliefs
- Priorities
- Attitudes
- Assumptions
- Perceptions
- Culture refers to the cumlative deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, concepts of the universe, material objects and possesions acquired by a group of people in the course of generations through individual and group striving.
- Culture is a way of life of a group of people that they generally accept without thinking about them
- Passed along by communication and imitation from one generation to the next.
- Symbolic communication.
Culture Circle
- Symbols
- Words, gestures, pictures
- Only recognised by those who share a particular culture.
- Persons
- Past/ present, real/ fictitious
- Highly prized in a culture
- Serve as models for behaviour
- Rituals
- Collective activities
- Considered socially essentials
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| Fig 1.2 Culture (10/01/22) Source: Lecture |
Layer of Culture
- National level
- Associated with the nation as a whole
- Regional level
- Associated with ethnic, linguistic, or religious differences that exist within a nation.
- Gender level
- Associated with gender differences
- Generation level
- Differences between grandparents and parents, parents and children
- Social class level
- Educational opportunities and differences in occupation
- Corporate level
- Particular culture of an organization.
Cultural Frames
- Socially shared assumptions of the meaning of particular events and actions
- Individuals come to understand what is relevant for a particular time, place and comunity.
Instructions
Idea Exploration
Week 1
After creating our groups, we had a meeting to discuss the culture we wanted to do research on. In relation to this, we created a padlet to include the different types of cultures our group memebers were interested in:
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| Fig 1.3 Padlet Screenshot (12/01/22) |
Through some discussions and voting, we decided to go for rap culture as majority of us were interested in it. We used an inductive approach to start this project as we already had some assumptions regarding this culture. From here, we did a bit of research to determine our problem statement and research obejctives:
When everyone was more accustomed to the culture, we held a meeting to draft out our proposal. First proposal draft:
Week 2
We came up with 2 problem statements and decided to ask Mr Asrizal which one we should pursue. From his comments, he advised us to find the purpose of the project and the message we want to convey. Hence, the 2nd problem statement would be more suitable. From his feedbacks (listed in 'Feedback' section), we slowly finalized the proposal.
The above document contains our finalized problem statement, research questions and research problems. In our Week 2 feedback session, Mr Asrizal gave a green light for us to continue. From there we created a presentation slide in Canva and added a few more details into the proposal, i.e data collection methods, rap and hip hop, etc.
Week 3
This week, we had to record our presentation and submit it to our advisors.
Final Proposal Outcome:
PDF:
Video:
Feedback
Week 1
Group Feedback
- Need to find the purpose of the project and the message that we want to convey.
- Not just think of the output, because pre-determining the output can make the whole research point to that output only and not the culture itself.
- Can look into the 16 lines used in rapping.
- Album cover can be used as one of the 5 sketches.
- Can look into the other elements of hip hop/ indonesian hip hop/ hong kong hip hop.
- Can maybe brainstorm on why we choose hiphop (what is the problem statement) and why we want to preserve it or introduce it to the general public more.
- Narrow down hip hop
- Feedback in Google docs (not from feedback session):
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| Fig 1.4 Feedback (11/01/22) |
General Feedback
- For the proposal, find the objectives of the research. What kind of questions you want to be answered before starting the research
- Can do more than 1 proposal (must me 200 words each)
- Proposal must include: Research question, objectives, rationale, sketches
Week 2
Group Feedback
- No issue with the RQ and RO.
- Find someone from other country as well to have a comparison. Find out where they get the influence.
- Contact mr. Asrizal’s friend. Micwrecka, Part of >Rogue Squadron
- Find the references for the ideas. Include some visuals.
General Feedback
- Need to get terms right
- Purpose:
- Why is it important to understand this culture? Why are you researching this?
- Have an assumption of what kind of answers you can get from your research questions.
- How do the answers help with answering your problem statement?
- Not just yes/ no, try to dig deeper into the topic
- Research question and objective is the same thing
Reflection
This project was an interesting experience as I had been involved with the hip hop society for quite a while. I was grateful that my groupmates were equally interested in the culture as it made our project move really swiftly. Throughout the propsoal planning, we managed to research the history of hip hop and experience the lyrics of several OG rap artists and the newer generation. We understood how rap started and have a deep respect to the way its being used to express each individual.
Mr Asrizal was also very supportive with our project and was willing to reply to our messages regarding the assignment. I am fortunate that most of my groupmates can meet face to face with each other, as it makes work easier, not to mention the benefit of making new friends in univerity!
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