Digital Photography and Imaging: Week 5

19/09/08/2021 - 25/09/2021 (W5)
Evaleez Voo Lian Yun/ 0350275

Digital Photography and Imaging/ Bachelor of Design (Hons) in Creative Media
Week 5

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Lecture

Poster Deisgn Development

Conceptual Poster Design

• Posters is a conventional medium to convey information to the target audience.
• Can be cluttered or straightforward. 
• If too many colors, fonts, images or animated figures are involved in conveying information or message, it confuses the viewers.

Public Service Announcement

• A public service announcement (PSA) is a message in the public interest disseminated without charge, with the objective of raising awareness of, and changing public attitudes and behavior towards, a social issue.

Things to do:

1. Research about Your Topic

The power of posters in generating awareness on an issue or conveying a brand message and luring the audience into buying products or services is immense.

2. Define Your Concept

• Create a section for each contents (Title, Slogan, Details & Call for Action) 
• Sketch your mock up poster
• Fill in with details

3. Start to Develop Your Design Projects

• Draft the digital poster based on your sketch 

• Develop the composition techniques using Digital Photography & Graphic Design.

• Apply color, typography, textures & effects

• Finalize your design with color correction

Creative Poster Key Features

1. Title

• A descriptive indicator of the contents of the poster.
• Should not exceed two lines of text.

2. Text

• The text should clearly describe the message clearly but not overloaded.

3. Graphic (Photo)

• Must appear in context with the main text.
• Choose high resolution images (300 dpi or higher).

4. White Space

• Creates a 'breathing room'.
• Helps viewers avoid feeling overwhelmed by the information.

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Practical

Part 1 (Shazam)

Fig 1.0 Final Shazam Outcome (23/09/21)

Part 2 (My Reflection)

Fig 1.2 Final 'My Reflection' Outcome (23/09/21)

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Reflection

This exercise took some time to finish because I didn't have a good camera to take a photo of myself. Nonetheless, I still managed to take some good shots for the work.