Digital Photography and Imaging Project 2A: Digital Imaging Exercises

October 04, 2021

Digital Photography and Imaging Project 2A: Digital Imaging Exercises

20/09/2021 - 09/10/2021 (W5 - W7)
Evaleez Voo Lian Yun/ 0350275
Digital Photography and Imaging/ Bachelor of Design (Hons) in Creative Media
Project 2A: Digital Imaging Exercises

Lectures

Week 5

Posters are a conventional medium to convey information to the target audience.
Posters can be cluttered or straightforward.

Too many colors, fonts, images or animated figures confuses the viewers.

Brainstorming ideas

Ask yourself why you are making this poster. Awareness? Advertising?

Public Service Announcement (PSA)

A message in the public interest disseminated without charge, with the objective of raising awareness of, and changing public attitudes and behavior towards, a social issue.

Things to do:

1. Research about your topic

Study and gather all related information about your topic.
Write a summary about your topic
Highlight the key points of your summary
Define the title
Define the Slogan
Define the details
Define the call for action

2. Define your concept

Create a section for each contents (Title, Slogan, Details & Call for Action)
Sketch your mock up poster
Fill in with details

3. Start to develop your design projects

Draft the digital poster based on your sketch
Develop the composition techniques using Digital Photography & Graphic Design.
Apply color, typography, textures & effects
Finalize your design with color correction

Key Features of Posters

Title
Text
Graphic
White Space
Layout
Flow
Colour

Examples:

Fig 1.0 Poster Example 1 (20/09/21)

Fig 1.1 Poster Example 2 (20/09/21)

Week 6

Poster Design Execution

Define your concept

Decide on Idea, and approach:

How the designer evokes viewer’s feeling, deliver strong impression?

Humor →Sarcastic

Fig 1.2 Concept Example 1 (27/09/21)

Sensitive→Heart warming

Fig 1.3 Concept Example 2 (27/09/21)

Artistic →Subtle

Fig 1.4 Concept Example 3

Instructions

Module Information Booklet

Hearst Mansion Breakdown

Recoloring Breakdown Part 1

Idea Exploration and Description

Digital Imaging Exercise 1 - Photo Manipulation

Part 1 Shazam

I followed the tutorials notes on how to process the image to create a reflection. Firstly, I cropped out shazam's body from his main poster and placed it in the hearst mansion project (a layer on top). Then I resized and positioned it to make it look as natural as possible, i.e since his back looks like its leaning against something, placing it nearer to the wall would be best. After some adjustments in terms of colour, I made a new layer with Shazam and flipped in vertically to make the reflection. Some blur was added to increase the affect of a "reflection".

Part 2 My Reflection

To make it look as realistic as possible, I used the same pose as Shazam and leaned my body on a wall. It took a few tries but I managed to tak eone that suits the project.

Fig 1.5 Me Posing (24/09/21)

Digital Imaging Exercise 2 - Recoloring Black & White

Process:

Fig 1.6 Recoloring Process 1 (03/10/21)

I first started with a lighter shade of brown for her skin tone. However, after switching the layer mode to overlay, it looked a little too highlighted for my taste. So, I added another layer on top with a darker shade and merged it with the original layer with the lighter shade.

Fig 1.7 Recoloring Process 2 (03/10/21)

After some more adjustments with her skin tone, I was finally content with how it looked. Afterwards was the recoloring of her other attributes, e.g. hair, eyes, etc.

Fig 1.8 Recologin Process 3 (03/10/21)

When main body colour was done, I coloured in the background. I chose a turqoise colour because it suited their her eyes.

Feedback

Week 5

No feedback ಥ_ಥ

Week 6

No feedback ಥ_ಥ

Final Outcome

Digital Imaging Exercise 1 - Photo Manipulation

Part 1 Shazam

Fig 1.9 Part 1 Shazam (24/09/21)

Part 2 My Reflection

Fig 2.0 Part 2 Shazam (24/09/21)

PDF:

Digital Imaging Exercise 2 - Recoloring Black & White

Subject 1

Fig 2.1 Recoloring 1 Final (03/10/21)

Subject 2

Fig 2.2 Recoloring 2 Final (07/10/21)

Subject 3

Fig 2.3 Recoloring 3 Final (07/10/21)

Reflection

This porject was quite fun to do as it allows me to manipulate photos in a way that I never thought of. As usual, Mr Fauzi showed us the tips and tricks to finishing our assignment so everything would run smoothly. I was a bit late in turning in the Hearst Mansion exercise and he was also very patient with me, although it did cost me from getting feedback ಥ_ಥ. Mental Note: Arrange your time well to make sure you can submit on time even though circumstances aren't helping.

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Evaleez Voo Lian Yun (0350275)