Collaborative Design Practice: Task 1

September 05, 2023

Collaborative Design Practice: Task 1

28/08/2023 - 23/09/2023 (Week 1 - Week 4)

Collaborative Design Practice/ Bachelor of Design (Hons) in Creative Media
Evaleez Voo Lian Yun / 0350275

Task 1

Instructions

MIB:

Project Brief:

Research

About Bamboo

Bamboo has emerged as a versatile and eco-friendly alternative resource for creating various household items such as cups, utensils, and more. This fast-growing plant offers a multitude of benefits that make it an attractive choice for both consumers and the planet. Some of its advanatages include:

Renewable Resource: Bamboo is one of the fastest-growing plants on Earth. Unlike hardwood trees, , bamboo can be harvested in just a few years. This makes it a highly renewable and sustainable resource.
Biodegradability: Bamboo products are biodegradable. This contrasts with plastic, which can take hundreds of years to break down and contributes to pollution.
Strength and Durability: Bamboo is exceptionally strong and durable and can withstand daily use. They are less prone to chipping or breaking than traditional materials like plastic, ceramic or glass.
Anti-Bacterial Properties: Bamboo contains natural antimicrobial agents that help reduce the growth of bacteria on its surface, making it a hygienic choice for kitchen items.

Target Audience

Demographics:

Age: Primarily millennials and Generation Z, but can also include environmentally conscious individuals from older age groups.

Gender: Equally appealing to both males and females.

Income: Diverse income levels, but generally middle to upper-middle-class individuals who can afford eco-friendly products.

Education: Higher education levels, as awareness of environmental issues often correlates with education.

Behaviour and Lifestyle:

Reusability Advocates: They are inclined to use reusable products such as water bottles, shopping bags, and straws as part of their daily routine.

Coffee and Tea Enthusiasts: Many in this audience are likely coffee or tea enthusiasts who frequently visit cafes or prepare their beverages at home.

Active Online Presence: They are engaged on social media platforms and online communities where they share and seek information about sustainable living, eco-friendly products, and zero-waste lifestyles.

Eco-Friendly Shopping Habits: They prioritise shopping at stores that align with their values, such as health food stores, local markets, and sustainable brands.

Purchasing Intent:

Willingness to Pay Premium: They are willing to invest in higher-quality and eco-friendly products, even if they come with a slightly higher price tag.

Repeat Purchasers: Once convinced of a product's sustainability and quality, they are likely to become loyal customers and make repeat purchases. This can also provide a chance for

Gift Buyers: They often buy eco-friendly products as gifts for friends and family members who share their values.

Process

Week 1

This week, we were given a brief on how the module is going to be conducted. Afterwards, we were all separated into groups to work on a project together till the end of semester. The project was a collaboration with Taylor's Business School, known as "GEM", which is short for Green Earth Movement.

To get to know the project better, we had another meeting with them that night. From here, we had most of our questions answered about the project. Link to meeting minutes here: https://docs.google.com/document/d/1KrCUPwJgXN94Da0cR9ffEjWO8DWBTw9k/edit?usp=sharing&ouid=103910261208820697970&rtpof=true&sd=true

Fig 1.0 280923 Meeting Reco

Week 2

In Week 2, we were told to finalise our personas, empathy map and survey. After delegating the tasks between the members, Siew Ni and I started working on the buyer personas for this project. From my own experience with my friends, I chose to create a persona who is not in the best financial situation but still wants to live and eco-conscious life. Besides that, the other persona I made was of a middle aged man, who wants to use eco-friendly products but is wary of the safety of his childen.

With the finalisation of persona, I moved to creating the empathy map and started sharing our survey on my social media platforms. We also had a meeting with the team to finalise our project document. We also moved to discord to have more meeting time, since we don't hv Zoom premium :c.

We also had a short meeting with the business school to ask some questions on the project. Link to meeting minutes here: https://docs.google.com/document/d/1Ld06Jeh2wVW-u_UuLi2rOhak5vsYT07V/edit?usp=sharing&ouid=103910261208820697970&rtpof=true&sd=true

Fig 1.1 050923 Meeting Recording

Fig 1.2 Personas

Fig 1.3 Empathy Map

Week 3

This week, we are supposed to present to the business school on our research findings. From here, we started moving the information from our Google Docs to powerpoint slides instead. Besides that, we also worked together to finalise the project document, i.e what we will produce, constraints, indicators, challenge analysis and the target audience.

Link to Final Presentation: Slides:

https://docs.google.com/presentation/d/1rZLIrnGpIMK6Ru1iiHSpvw4GCmcZXj3A/edit?usp=drive_link&ouid=103910261208820697970&rtpof=true&sd=true

Link to Project Document:

https://docs.google.com/presentation/d/1oPtZ6lXcttKhXXWT4iFw7ZmdK69L4_90/edit?usp=drive_link&ouid=103910261208820697970&rtpof=true&sd=true

Week 4

This week we found out that the business school has finalised the designs they want for their product. It is quite confusing to us because at the start, they asked us to design the cups ourselves.